AdTech
December 2025
TADS
Sales & Partnerships Case Study
Turning a Telegram Ad Network into a Scalable Sales Machine
TADS is an ad platform for Telegram Mini Apps that connects publishers, agencies, DSPs and direct advertisers through CPC and CPM formats. When we started working together, the product already existed, but the commercial side was fragmented: every deal was custom, processes were manual, and founders had to handle most of the sales themselves. Megascopic was brought in to turn this into a clear, repeatable sales system.
Our goal was to package the product for different partner types, standardise offers and pricing logic, and build a simple but robust flow for acquisition, onboarding and communication - so the team could scale revenue without adding chaos or burning founder time.
The Challenge
TADS faced several issues typical for fast-growing AdTech products: unclear positioning for different audiences (publishers, agencies, DSPs, direct advertisers), no standard commercial models, long back-and-forth on every deal, and a high risk of errors in payments and communication. Everything depended on a few people and lived in private chats instead of a common system.
What Megascopic Did
We mapped all partner types and built dedicated offers for each of them, created ready-to-use sales scripts and email/Telegram templates, defined pricing and floor CPM logic, and designed a clean sales flow from first contact to launch. In parallel, we helped structure support and payout communication so that even sensitive topics like delayed payments could be handled transparently and without damaging trust.
Building a Repeatable Sales System
For agencies we introduced an agency model with a clear spread: TADS provides an internal buy-side CPM, the agency adds its margin and gets white-label reporting it can forward directly to the client. For publishers we replaced unrealistic fixed CPM expectations with a floor-based model, where TADS only takes impressions above an agreed minimum and the rest can be backfilled by other networks.
For DSPs and networks we formalised the oRTB 2.5 integration offer - formats, endpoints, reporting requirements, payment terms and wrapped it into a concise intro message plus technical documentation flow. For direct advertisers we clarified positioning as a self-service platform for Mini App traffic with clear rules on minimum rates for sensitive categories like betting and gambling.
Implementation Highlights
We created a library of ready messages and answers to typical objections (rates, NET terms, tests, risky verticals), structured the onboarding path via CRM and automation tools, and launched promo mechanics such as the 12.12 Black Friday bonus to stimulate top-ups and testing of new formats like fullscreen CPM.
Results
TADS moved from ad-hoc, founder-driven deals to a structured partner programme with standard offers for each segment. The team gained a predictable sales flow, faster deal cycles, and a clear playbook for handling sensitive cases with publishers. Within the first months, this foundation enabled TADS to onboard more partners, scale ad spend more confidently, and build a reputation as a transparent, process-driven network in the Telegram Mini Apps ecosystem.
